We are lucky to get CEO & co-founder of contactify, Lars Sager, into our studio to talk about transforming a category with a most innovative concept to net zero, maybe even negative zero.

To ease into the overall topic of getting all categories to net zero before 2050, we start with something that most of us use(d), although 80-90% of the category ends in the trash bin one week after being used...business cards.

Ten billion business cards are printed in the USA alone...

Lars will talk us through how easy it is to be innovative (I'd say even cool), improve branding and marketing, achieve stickiness in CRM, and do it carbon-neutral...while even saving money.

Enjoy & why not make it a habit to source categories with a net zero footprint...by taking the first step with...the last business card you'll ever need.