The Supply Chain Dialogues - Podcast
S03E09 - Planet - Bias Busters: Unpacking Psychology to Power GHG Reductions
Have you ever wondered why so many of us acknowledge the reality and impact of climate change on future generations yet struggle to take sufficient action?
In this episode of "The Supply Chain Dialogues," Daniel Helmig and AI co-host AImee explore how human psychology affects our response to climate change. They discuss cognitive biases like the immediacy bias and the Dunning-Kruger effect and how these can impede effective climate action. Drawing on insights from the late Daniel Kahneman and other experts, the episode uses behavioural science to foster sustainable habits and policies. They highlight real-world examples of how businesses and governments can use social norms and incentives to promote environmentally friendly practices. Please tune in to learn how psychology can help us better tackle climate challenges.
S02E03 GHG - The last business card you ever need
We are lucky to get CEO & co-founder of contactify, Lars Sager, into our studio to talk about transforming a category with a most innovative concept to net zero, maybe even negative zero.
To ease into the overall topic of getting all categories to net zero before 2050, we start with something that most of us use(d), although 80-90% of the category ends in the trash bin one week after being used...business cards.
Ten billion business cards are printed in the USA alone...
Lars will talk us through how easy it is to be innovative (I'd say even cool), improve branding and marketing, achieve stickiness in CRM, and do it carbon-neutral...while even saving money.
Enjoy & why not make it a habit to source categories with a net zero footprint...by taking the first step with...the last business card you'll ever need.