Visions are aspirational, emotionally charged statements that describe the desired future state that the company aims to achieve.

They answer the question: “Where do we want to go?”. It provides a clear direction and long-term perspective for the organisation. But how does it fit with the other elements of the foundational pyramid of an enterprise: Purpose, mission, strategy, tactics, values and culture?

And how can we ensure that the strategies, which operationalise the vision, are not on the breakfast menu of the companies culture?

We highlight every piece of this construct and provide DIY instructions on how to assemble a vision that sit at the table, and not on the menu.

Enjoy!