S03E09 - Planet - Bias Busters: Unpacking Psychology to Power GHG Reductions (edited transcript)
S03E09 - Planet - Bias Busters: Unpacking Psychology to Power GHG Reductions
Daniel:
“Hello, and welcome back to The Supply Chain Dialogues. My name is Daniel Helmig. My AI co-Daniel Aimee joins me.
AImee:
Hello. Today, we’re looking into a critically important yet often overlooked topic: how human psychology and behaviours can shape their response to reducing greenhouse gas emissions.
Daniel:
We call this episode Bias Busters: Unpacking Psychology to Power GHG Emission Reduction. In this episode, we use an approach we covered in prior episodes: Evidence-based Management. So, instead of just talking about stuff we believe we know from our lives, we will use academic studies to use the quantitative and qualitative evidence from thousands of companies and people over decades.
AImee
We’ve seen growing awareness and concern for climate change, but there seems to be a disconnect between knowing what needs to be done and taking action. In this episode, we’ll examine the issue through the lens of behavioural science, touching on the work of thought leaders like Daniel Kahneman and others.
Daniel
We do not always admire the problem, but we also discuss how a company or a government can use behavioural science and psychology to influence employees and citizens positively.
AImee:
“So, whether you’re a policymaker, a business leader, or simply someone interested in making a difference, stay tuned as we show how human behaviour can help us tackle one of the most pressing challenges of our time.”
Daniel:
“Let’s jump right into our first segment, exploring how cognitive biases influence our responses to climate change. If you’ve ever wondered why people can be aware of climate change yet still struggle to act, you’ll find this particularly enlightening.
AImee:
“To set the stage, we need to talk about the work of the psychologist and Nobel Laureate Daniel Kahneman, who died in March this year. Interestingly, he received his Nobel Prize not in Psychology but in Economics. Particularly in his book ‘Thinking, Fast and Slow.’ Kahneman introduces two systems of thinking: System 1, which is fast, automatic, and impulsive, and System 2, which is slower, more deliberate, and more logical.”
Daniel:
“These two systems shape our decision-making processes every day. System 1 helps us make quick decisions without much thought, often based on intuition or instinct. However, regarding complex issues like climate change, relying solely on System 1 can lead us to ignore or downplay critical information because of inherent cognitive biases.”
AImee:
“Exactly. For instance, the immediacy bias makes us prioritise short-term rewards and problems over long-term ones. With its gradual impacts, climate change often gets pushed aside in System 1’s thinking because it’s not immediately threatening. This is compounded by the so-called ‘availability heuristic,’ where individuals judge the likelihood of future events based on how easily similar past events come to mind.”
Daniel:
“Give you an example of what this availability heuristic does with our brain, which still works based on principles that worked well in the jungle and steps. But today, not so much.
Take the fear of being bitten by a shark when swimming in the ocean. Due to the significant number of shark movies in our common consciences, (I bet you can directly drum up the sound of the movie Jaws when the shark approaches. Bo dum bo dum…).
The availability of information in our brain creates a heuristical environment in which we assume that shark bites are a relevant fear for us. However, unless you live or swim on the Volusia beaches' in Volusia County, Florida, which is dubbed the shark bite capital of the world, which according to the International Shark Attack File (or ISAF), has topped the list since 1992, it is more likely that you get hurt or die on the way to the beach, than to get bit by a shark.
AIMEE
The Dunning-Kruger effect or ignorance bias occurs when a person’s lack of knowledge and skill in a certain area causes them to overestimate their own competence. By contrast, this effect also drives those who excel in a given area to think the task is simple for everyone, leading them to underestimate their abilities. Although it pains me to say the Dunning-Kruger effect is not a solely human phenomenon. If you ask some of my GEN A.I. brothers and sisters, you will also find this effect play out there - today, it is often called hallucination.
Daniel
The Dunning-Kruger effect is especially prominent in politics. Politicians who overestimate their expertise on complicated matters quickly push for overly simplistic solutions or ignore expert advice, leading to ineffective or harmful policies. This overconfidence is often reinforced by advisors and supporters who share their views. Meanwhile, qualified individuals might doubt their abilities and shy away from public service, missing contributing opportunities. The effect also impacts voters, who may be swayed by confident candidates regardless of their competence.
The Dunning-Kruger effect is a catch-22. People who don’t know much about a given subject don’t have the knowledge or skills to spot their mistakes or knowledge gaps. Due to these blind spots, they can’t see where they’re going wrong, and they, therefore, assume they’re doing fine.
On the contrary, people who are at the top of their game in a particular subject area can’t notice their skill. Since their work comes naturally to them, they don’t realise that other people experience things differently. The ease with which they pick up these skills or knowledge areas blinds them to the fact that the work is more challenging for others. Rather than underestimating themselves, they overestimate that everyone else’s abilities match theirs.
As AImee mentioned, although the Dunning–Kruger effect has been found to occur in fields and subject matters as diverse as emotional intelligence, logical reasoning, financial knowledge, and even medical knowledge, there are recent doubts about its accuracy as a bias of the human brain. Some research has suggested that since computer-generated data is also subject to the effects of Dunning-Kruger, it is a computational phenomenon and thus cannot count as a bias of the human mind. You can say we have something dangerous in common with AI.
The implications are significant. Depending on how little we know about climate change and who we listen to, we may be convinced that it is not real.
Just as a side note: I have been studying this as part of my doctorate now for a few years, have analysed over 1’200 scientific studies and can tell you with 99.99% certainty that climate change is real and it will impact most people on this earth that are 55 years and younger for sure in their lifetime. On the other hand, even when we consciously know about the dangers of climate change, since there are only a few cues about the effect of climate change, the missing availability of facts can prevent us from taking timely and effective action. They create a paradox where we understand a problem but fail to act accordingly.
AImee:
“So, how do humans overcome these biases? Part of the solution lies in engaging System 2 thinking—encouraging more reflective and analytical approaches to decision-making in climate policies and personal activities.
Daniel:
“As we continue, we’ll discuss strategies that individuals and organisations can use to bypass these cognitive traps and engage more deeply with environmentally responsible behaviours. We’ll also examine how these insights could shape more effective policies.
And maybe, just maybe, fewer shark and superhero movies and more post-climate change dystopian movies would increase the heuristics for this information…
AImee:
“It’s about harnessing how humans think to drive the necessary action. We will cover this now in the cognitive biases and dopaminergic influence section.
Daniel:
Don’t worry, this sounds more difficult than it is. As we’ve mentioned, understanding the role of cognitive biases is crucial to recognising why there’s often a disconnect between climate awareness and climate action. These biases can create an illusion of separation from the issue, leading to inaction. Even if there is more volatile weather in many parts of the world (and boy, do we have changes), and the oceans heating up as we speak, the link to climate is a difficult one if you are not working in your System 2.
AImee:
“That’s right. Often, people feel that the effects of climate change are too distant or too abstract, which stalls immediate response. This is where cognitive biases such as optimism bias come in—humans tend to believe that negative outcomes are less likely to happen to them than others.”
Daniel:
“And there’s also the status quo bias, which makes people inherently resistant to change. When faced with the choice to alter daily habits or support policies for the long-term benefit of the environment, people often default to their usual routines, even if it ultimately contributes to long-term harm. If you are trying to lose some weight, you know what I am talking about.
AImee:
“Adding another layer to this complexity is the role of our brain's dopaminergic system. According to researchers J. Munuera and E. Burguière, this system plays a crucial part in decision-making, particularly in evaluating rewards and risks.”
Daniel:
The dopaminergic system helps us process pleasure and reward. It's wired to prioritise immediate rewards over delayed satisfaction, making climate change's slow-moving nature an awkward fit for our instant-gratification-seeking brains. For the younger generations, it is a kind of tic-tac vs. a book situation.
AImee:
“Precisely. Human brains are hardwired to focus on immediate survival and gratification rather than future consequences, which makes climate-related risks less pressing in our daily lives. This focus influences not only individual decision-making but can also impact policy support at broader levels.”
Daniel:
With all the wars, political chaos, social media, and the constant barrage of news on them (which impact our availability heuristics), we need to counteract these biases and biological inclinations. We must connect climate change with immediate, tangible benefits in companies and governmental communication. Whether that's through economic savings, higher margins, more institutional investments in the microeconomic setting, or regionalisation of supply chains impacting youth unemployment rates positively, improved health outcomes from cleaner air, or less flooding or draughts on a macroeconomic level. We can start aligning immediate rewards with long-term sustainability by re-framing the issue and constantly communicating it.
AImee:
“Up next, in section 2, in which we discuss the role of behavioural science, we'll get into practical approaches that leverage these insights to foster sustainable behaviors, both at the individual and societal levels.
Daniel:
“Behavioral science, at its core, is about understanding why people make their decisions and how they can be guided towards better choices. Regarding climate change, this means using insights to foster behaviours that contribute to sustainability.”
“One important aspect is integrating behavioural insights into climate science. As Baruch Fischhoff highlighted in 2020, by understanding the psychological factors at play, we can design interventions that resonate more deeply with people’s motivations and barriers.”
AImee:
“Behavioural insights are increasingly used in urban climate governance to develop targeted interventions. A great case study comes from the work of urban planners in Rotterdam, who have successfully utilised these insights. They implemented green roofs across the city by incentivising property owners with tax breaks. This mitigates urban heat and engages individuals in the city's climate goals.”
Daniel:
“Another compelling example is in Singapore, where smart water usage meters were rolled out in households. These meters give real-time feedback on water usage patterns, encouraging users to reduce excess usage by seeing instant results. This intervention significantly reduced water consumption, proving that informed citizens make more sustainable choices.”
In this context, it is also interesting that just giving homeowners data about their neighbours' usage patterns leads to them reducing their electricity usage. Even if they were on the lower end of the spectrum, they felt the need to go further, leading to healthy competition.
AImee:
“Communication also plays a pivotal role. According to research by Maibach et al. in 2022, effective climate communication relies on simple, clear messages from trusted messengers. When information is straightforward and comes from a source people trust, it’s much more likely to inspire action.”
Daniel:
“Interestingly, after the misinformation campaign on Brexit, we now see a positive impact in the UK government's ‘Choose Your Future’ campaign, which uses local community leaders to communicate climate strategies. By employing voices people already know and respect, the campaign has successfully shifted behaviours towards more sustainable choices.”
AImee:
“Ultimately, these examples demonstrate that the intersection of behavioural science and climate strategy is not just theoretical—it’s a practical approach that can drive real change. Next, in section 3 about psychological drivers and barriers, we'll discuss how these principles can be applied at individual and organisational levels to overcome barriers and enhance proactive engagement.”
Daniel:
Behavioural science reveals a fascinating spectrum of factors that either motivate people to act or hold them back.”
“Let’s start with the positive motivators. Moral motivation plays a powerful role in influencing pro-environmental behaviour. Many individuals are driven by a deep-seated desire to contribute to a more moral and caring society. This sense of moral duty can spur significant action across diverse areas, including climate change.”
AImee
“An interesting finding from Bain and Bongiorno in 2020 highlights this. People are not only willing to act when they see their efforts as morally right but also derive personal satisfaction from knowing they’re contributing to a greater good.”
Daniel
If you have ever followed the concept of “paying forward,” you know what we are talking about. The concept of "paying forward" refers to the idea of repaying a good deed not directly to the person who helped you but by doing something good for someone else in the future. This creates a chain of kindness and positive actions that can spread throughout a community and beyond.
Creating a Ripple Effect: When someone experiences an act of kindness, they may feel motivated to help others. This creates a ripple effect, where each person benefits from an act of goodwill is encouraged to pass it on, multiplying the positive impact over time.
Building Community and Connection: Paying forward fosters community and interconnectedness. When people act with kindness towards others, it helps strengthen social bonds and creates a supportive environment where everyone feels responsible for each other.
Instilling a Culture of Generosity: Individuals contribute to a culture that values generosity and empathy by promoting the idea of paying forward. This mindset encourages people to look for opportunities to help others, regardless of whether they have received help.
AImee:
“And then there’s the influence of social norms. Sparkman et al. showed in 2020 that when people observe their peers adhering to eco-friendly behaviours, such as using reusable bags or biking to work, they’re more likely to imitate them. It becomes about being part of a collective movement.”
Daniel:
“Exactly. However, the challenge comes with psychological barriers. Denial remains a significant barrier—many people still struggle to accept the severity of climate change, either due to misinformation or cognitive dissonance. Then there’s environmental numbness, where the overwhelming scale of climate change (or other news) desensitises people, leading them to feel that their actions are futile.”
AImee:
“Not to mention the short-term focus we discussed earlier. Most humans are caught in a trap of immediate needs, often overlooking long-term benefits in favour of short-lived gains. This is why convincing individuals to make lifestyle changes that seem to offer no immediate reward can be challenging. What is interesting here is that there is a conceptual divide going through your species. Daniel, shall I talk about the marshmallow test?
Daniel
Yes, go ahead.
AImee
The Marshmallow Test is a psychological experiment devised in the late 1960s by psychologist Walter Mischel and his colleagues at Stanford University. The study aimed to investigate the concept of delayed gratification, which is the ability to resist the temptation of an immediate reward in favour of a later, often larger reward.
In the original experiment, preschool children were given a choice: eat one marshmallow immediately or wait for about 15 minutes. If they could wait, they would receive a second marshmallow as a reward. The researchers monitored the children’s behaviour during this waiting period to see how many could resist the temptation.
Daniel
Type into Google: YouTube marshmallow experiment and find some cute hidden camera clips of these kids trying to resist.
AImee
Here are the key findings
The results showed that children who could wait exhibited better self-control and delayed gratification than those who could not.
Follow-up studies revealed that the ability to delay gratification was associated with various positive outcomes later in life. Some of the long-term findings included that
Children who waited longer tended to have higher SAT scores and better academic performance. Those with higher self-control were better at managing stress and had more effective coping strategies. The ability to delay gratification was linked to healthier behaviours, reduced substance abuse, and lower obesity rates.
Daniel
The kids were evaluated when they were small, then at 15 and later when they reached their thirties.
AIMEE
Socioeconomic Factors: Subsequent research suggested that environmental and socioeconomic factors influence the ability to wait. For instance, children from more stable and secure backgrounds were generally better at delaying gratification, highlighting how context plays a significant role in self-control.
Daniel:
“So how do we overcome these barriers, especially if we consider that most humans do not live in stable and secure backgrounds - and instead take the marshmallow (or diesel-guzzling car or container ship) now?
AImee
One effective strategy is to build self-efficacy—helping individuals believe in their capacity to contribute to change. When people see that others like them are taking action successfully, they’re more likely to adapt and integrate eco-friendly behaviours themselves.”
Daniel
“Additionally, framing climate actions around personal or immediate benefits—like cost savings from reduced energy usage or health improvements from less air pollution—can make long-term benefits more tangible. As mentioned before, these savings can be incentives from companies or governments. This sounds more complicated than it is: if you stop for example, on a country level, the subsidies for airlines, coal, or overproduction of food and do smart investments in behavioural incentives around lower energy prices for homes, etc., people will change. However, the often erratic and short-lived subsidies done by governments around solar panels or EV cars have the opposite effects since the population stops trusting in the given reasons for these subsidies in the first place. Do less, but do it consistently.
And if you put duties on EV cars coming into your country, ensure you can offer affordable EV cars in your market. Otherwise, trust market forces to make the necessary changes.
AImee
“Creating supportive environments is key, too. This means policies that lower the barrier to engaging in sustainable practices, such as providing infrastructure for public transportation or incentives for businesses and households to reduce emissions.”
Daniel
“With these strategies in place, it’s possible to tap into the psychological potential of individuals and communities, driving forward collective change that makes a real difference.
Daniel:
This section’ll examine how organizations and governments can use behavioural science and psychology insights to reduce greenhouse gas emissions.
AImee:
“Let’s start with companies. There’s a huge opportunity for businesses to influence their employees’ behaviours by integrating behavioural strategies into their organisational practices. One effective approach is to reinforce social norms within the workplace.”
Daniel:
“For example, creating a culture where sustainability is seen as the norm can be powerful. This might involve highlighting and rewarding employees who actively engage in eco-friendly practices—like reducing energy usage or participating in sustainability initiatives.”
I remember one fascinating example from my corporate career. At one of my former employers, work-related injuries and even deaths started to increase. The leader in charge of Health, Safety, and Environment convinced the management board to launch a radically open and global campaign. Transparency of risks, emphasising everyone's own responsibility to call out issues, made a huge difference.
We know it worked when an intern stopped the CEO because he was texting in the stairway, not holding the arm rail. Everyone was aware that the focus was on fellow humans, not titles. Injuries plummeted, and for years, no work-related deaths occurred. And, by the way, the intern was hired…
AImee:
“Feedback mechanisms also play a crucial role. Providing employees real-time data on their energy consumption or carbon footprint can increase awareness and inspire change. Smart meters or dashboards can visualise this data, making impacts more immediate and understandable.”
Daniel:
“Then there’s intrinsic motivation, which aligns sustainability efforts with employees' values. When employees see that their work is not just a job but contributes to a greater environmental goal, it fosters deeper commitment and innovative thinking.”
The say/do ratio in a company here is essential. Having the CEO or board members participate in environmental exercises or when decisions that reflect a company's focus, makes a world of difference.
AImee:
“On the government side, several behavioural strategies can be effectively employed. Nudges, for instance, subtly steer people towards more sustainable choices without restricting their options. An example would be making renewable energy the default option in utility packages.”
Daniel
The concept of "nudges" is an interesting one. It is rooted in behavioural economics and was popularised by Richard Thaler and Cass Sunstein in their book "Nudge: Improving Decisions About Health, Wealth, and Happiness" (2008). The academic study behind nudges investigates how subtle changes in how choices are presented can significantly affect people's behaviour and decision-making processes without restricting their freedom of choice.
The study of nudges is grounded in behavioural psychology. It acknowledges that humans often do not act purely rationally due to cognitive biases, emotions, and heuristics. This understanding contrasts with traditional economic theories that assume individuals always make rational decisions. The idea of choice architecture refers to how choices are organised and presented to individuals. Nudging involves structuring this environment in a way that promotes better decision-making. For example, placing healthy food options at eye level in a cafeteria encourages healthier eating choices.
AImee
Nudges are unobtrusive and designed to influence behaviour without imposing mandates or requiring significant individual effort. Examples of nudges include default options such as automatic enrollment in retirement savings plans, reminders, and social norm cues. Research shows that nudges can effectively improve outcomes in various domains, including promoting exercise or vaccination, increasing savings rates, and encouraging recycling. Some governments and organisations have adopted nudge strategies to influence public behaviour for social good.
Daniel:
“Another powerful tool is leveraging social norms. Recognition programs or public acknowledgements can illustrate the positive environmental actions of individuals or departments, encouraging others to emulate these behaviours. This taps into people’s desire to conform to perceived social standards.”
AImee
An example is the "Keep America Beautiful" campaign. It effectively used social norms to encourage litter reduction and environmental stewardship in the United States. By featuring public service announcements that depicted negative social judgment for littering, the campaign helped to create a cultural norm around cleanliness and environmental respect. Communities nationwide adopted similar recognition programs to celebrate neighbourhoods that maintained cleanliness, fostering competitive pride among residents. This led to increased participation in clean-up events and community initiatives, as people were motivated to conform to the positive image of environmental responsibility.
Daniel
“Regular feedback paired with clear goal-setting also enhances accountability and encourages government employees to prioritise emission reductions. Governments can provide incentives, like financial rewards or additional leave days, to motivate sustainable actions.”
AIMEE
In the UK, the Green Homes Grant program was designed to incentivise homeowners to improve energy efficiency in their homes. The program provided financial support to set clear goals for energy-efficient upgrades, such as insulation or low-carbon heating systems. Additionally, local councils and energy companies regularly provided feedback on energy consumption and carbon footprint reductions associated with these upgrades. The program included additional incentives to motivate participation, such as funding qualified contractors to install efficiently. This combination of clear goal-setting, continuous feedback, and financial incentives encouraged homeowners to prioritise energy efficiency measures, leading to significant reductions in carbon emissions associated with residential energy use.
Daniel:
The program was a huge success, especially in the UK, where housing is often very drafty as those who lived there or visited know well.
“Finally, fostering a sense of ownership among employees and citizens can be transformative. Engaging people in creating sustainability policies makes them feel invested in the outcomes, increasing their likelihood of supporting and adhering to interventions.”
AImee
Interface, a global carpet tile manufacturer, provides an exemplary case of fostering a sense of ownership among employees in sustainability initiatives. The company adopted an ambitious mission known as "Mission Zero," aiming to eliminate any negative environmental impact by 2020. Interface actively engaged its employees at all levels in creating and implementing sustainability policies to achieve this.
Interface established cross-functional teams that included employees from various departments to work on sustainability initiatives. By involving employees in the decision-making process, they could contribute ideas, share insights from their roles, and feel a sense of ownership over the sustainability goals.
Additionally, the company appointed "sustainability champions" within specific departments to lead efforts and liaise between teams and management. These champions helped to raise awareness, foster engagement, and gather feedback on sustainability practices, encouraging more coworkers to participate actively.
Finally, Interface created a culture of transparent feedback regarding sustainability efforts, celebrating successes and learning from challenges. They recognised teams and individuals who made notable contributions, reinforcing that every employee has a role in achieving the company's sustainability goals.
Daniel
“By integrating these strategies, companies and governments can effectively utilise behavioural science to foster a culture of sustainability, motivating individuals and communities to participate actively in climate action.”
“As we head into our final segment, we’ll wrap up with broader societal implications and look at the future for integrating behavioural science into climate action.”
Script: Section 5 - Broader Societal Implications and Strategies
AImee
“As we enter into our final section about broader societal implications and strategies, let’s understand that Societal norms are powerful drivers of collective behaviour. When sustainable practices become embedded in social expectations, they can lead to widespread adoption and change. This is where policy plays a crucial role—setting standards aligning individual actions with broader environmental goals.”
Daniel:
“Policies can establish frameworks where green practices are the default, nudging people towards sustainable decisions. For instance, building codes that demand energy efficiency, or waste management policies that incentivise recycling, can normalise these behaviours, making them part of everyday life.”
However, too much of a good thing can lead to opposite reactions. While I am thinking about the jungle of legislation unleashed on the general public and companies, let’s just take one more humorous example:
AImee
In the late 1990s, the U.S. government introduced regulations mandating that new toilets use at most 1.6 gallons of water per flush, significantly lower than the traditional toilets that used 3.5 gallons or more. The goal was to conserve water, especially in areas facing water scarcity.
Many homeowners found that these low-flow toilets often needed help to function effectively. Users reported frequent clogs and the necessity of double-flushing. As a result, to get the toilets to work correctly, many people ended up using more water overall due to the need for additional flushes, thus ironically defeating the original purpose of the regulation. Frustration grew among homeowners, leading some to resort to older, more water-intensive toilets (often purchased from friends or family) or to pay for expensive plumbing solutions to enhance the performance of low-flow toilets. Finally, some enterprising individuals even started marketing devices allowing older toilets to use more water again—a humorous, albeit counterproductive, solution.
Daniel
“Collaboration between behavioural and climate scientists opens up good pathways for effective interventions. According to Van Der Linden et al. in 2021, these interdisciplinary efforts can be used in strategies that inform the public about climate risks and engage them in meaningful, relatable ways.”
AImee
“This partnership ensures climate policies are grounded in a solid understanding of human behaviour, making them more likely to succeed. A great example of this can be seen in public transport initiatives that use insights from behavioural science to increase ridership and decrease emissions by emphasising convenience and cost savings.”
Daniel:
“The long-term benefits of this integration are profound. By embedding behavioural insights into climate strategies, societies can foster resilience and adaptability, preparing communities to handle climate-related challenges better. This approach can also enhance public engagement and support for climate initiatives, creating a sustainable cycle of awareness and action.”
Daniel:
“It ultimately leads to a more informed public, proactive policies, and a society that values sustainability as a core component of its identity, hence reducing the Dunning-Krueger Effect we discussed earlier.
AImee:
“As we’ve discussed throughout today’s episode, leveraging behavioural science is not just beneficial—it’s essential for designing the effective strategies necessary to drive the climate action we urgently need.”
Daniel
“As we wrap up today’s episode, let's take a moment to reflect on the powerful insights we’ve explored. Throughout our discussion, it’s clear that behavioural science offers essential tools for addressing the challenges posed by climate change. By understanding the cognitive biases and psychological drivers influencing our actions, we can design smarter, more effective interventions.”
AImee:
“We’ve seen how companies, governments, and individuals can use these insights to overcome barriers and inspire meaningful change. Whether it’s through aligning social norms with sustainability practices or using strategic nudges and incentives, behavioural science provides a roadmap for transforming knowledge into action.”
Daniel
“The call to action is simple yet profound: Implement these psychological insights into your daily practices, whether at work, home or within your community. By doing so, each of us can play an active role in steering our society towards a more sustainable future.”
Daniel:
This was a lot of stuff, and it was fun to use Evidence-Based Management Techniques to not just talk about things we know but also weave in excellent scientific studies that have quantitative and/or qualitative proofs about what we had a dialogue about today.
As I mentioned before if you'd like to reread it about areas that are relevant to you, go to our website's podcast area. Click on this episode. The transcript is in the lower part of the screen.
You will find a cleaned-up version of what Amy and I discussed.
I hope you enjoyed this episode of the Supply Chain Dialogues. Please subscribe to Apple, Spotify, YouTube, or any other central podcast platform. If you are a subscriber, tell someone who is in charge of getting to net zero, like your CEO or any board member or manager. Send them a link to the episode and spread the word.
With that, stay safe, be bold, and see you in two weeks. These are the Supply Chain Dialogues produced and copyrighted by helmig Advisory in 2024.
