Outsourcing, spin-offs, in-sourcing, reshoring, re-vitalising operations - what is the best approach towards improving customer satisfaction and the triple-bottom-line? For 30 years the answer of most boards when competitive pressure was ramping up, was either a spin-off or outsourcing to other continents. While there can be good reasons for spinning off or outsourcing parts or full operations, in the 21st century we should be relentless in assessing our tool box. Rather than grabbing the most used, shiny tool, we should understand the opportunity in our company first more thoroughly. This blog post gives this topic a bit of a spin…enjoy.